Short answer: most clinics should start with Instagram Reels, because patients already look clinics up there, then post the same vertical video to TikTok and YouTube Shorts. One 30-second edit in 9:16 can be exported for all three.
Instagram Reels
Instagram is where many patients look up a clinic before booking, and reels sit right next to your profile, highlights and reviews. It is the natural home base for most aesthetic clinics, dermatologists and dentists.
TikTok
TikTok can show your reels to people who have never heard of you, which suits myth-busting and reacting to trends. It rewards a fast hook and consistent posting.
YouTube Shorts
Shorts can be found through YouTube search, which suits answers to specific questions. A Short that answers "what happens during a skin check" can keep being found long after posting.
The practical answer: edit once, post three times
All three platforms use the same vertical format. Plan and film one reel, edit it to around 30 seconds with burned-in captions, then export it for each platform. That is how Secleo delivers every reel.
Frequently asked questions
Should doctors post the same video on Instagram, TikTok and YouTube Shorts?
Usually yes. All three use the same vertical 9:16 format, so one well-edited reel can be exported for each. Captions and the first line may need small changes per platform.
Which platform is best for a new clinic account?
Instagram is the usual starting point for clinics because many patients already look up clinics there and reels can be shared in messages. Add TikTok and Shorts once the weekly rhythm is running.
How often should a doctor post reels?
Pick a number you can keep up every week, such as two to four, and grow from there. Consistency matters more than volume.